The fashion brand NÜ was first introduced in Denmark in 1997. Our dream was to create a world of sophisticated, edgy and feminine fashion with the strong and style-conscious woman in mind.

The vision for NÜ’ has always remained clear: We want to create luxurious quality fashion that has a raw feminine simplicity. We want to be socially responsible with a focus on ethical production and good working conditions.

NÜ quickly became a sought-after brand, with collections sold in leading fashion retailers throughout Europe, Canada, the US and Australia.

At NÜ, we want to be seen as ‘inspiring stylists’ for women who want to stand out of the crowd, in edgy but sophisticated and feminine way. We are confident about what we do and enjoy sharing our knowledge with our customers. We have built our brand on trust and act as your guide in the world of fashion and style.