Since our start in 1994, we at PBO Group have been dedicated to establishing Philosophy Blues Original as a powerful, high profile brand. All along we have been conscious that a brand can never be better than the product, the management’s visions and the competencies of our employees. In other words, the foundation must be in place to ensure that – seen from the market’s point of view – we stand out with a distinctive profile. In all modesty we are proud to say that we have succeeded despite fierce competition. But our ambitions go further than that. Therefore we are moving into new markets throughout Europe.